Beats by Dre Print/OOH Ads

Client: Beats by Dre | 2025 | Magazine, Billboard, Transit

Project objective: Develop an integrated ad campaign for a consumer packaged good by identifying a new use for the product tailored to a specific niche audience.

Co-created with: Madi Allen and Kaylee Brown

Intended audience:

We wanted to bring Beats by Dre to a new audience of neurodivergent athletes. We want Beats to be the brand they think of for quality headphones, whether they need noise-cancellation or specific music.

Key insights:

Our research found that neurodivergent college athletes often face overstimulation at high-attendance events, impacting performance. Many use headphones to control their environment. Our campaign shows how Beats can offer the comfort, reliability, and style they need to stay focused.

Big idea:

Our big idea for this project was to give neurodivergent athletes the opportunity to choose their own environment. By highlighting the adaptability of Beats headphones, we can show how they can be a significant benefit for the neurodivergent community, specifically athletes of this community.

Creative approach:

Our designs use bold visuals and compelling copy to make a lasting impact. We aimed to evoke comfort and familiarity for neurodivergent athletes, using a headphone glow to represent a customizable, supportive environment.