Saie Social Media Ads
Client: Saie Beauty | 2024 | Social Media
Project objective:
Create an Instagram carousel and sponsored post for an organic brand targeted for millennial women.
Co-created with: Jessie Scanlon and Madison Horneber
Intended audience:
Millenial women.
Key insights:
Millennial women tend to gravitate toward "clean" beauty brands that prioritize non-toxic ingredients and transparency, and Saie is a prime example of this trend.​
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As a clean and up-and-coming brand, Saie has gained attention for its commitment to sustainability, minimalist packaging, and formulas that are both effective and gentle, aligning well with the values of this health-conscious and socially aware demographic.​
Big idea:
Market Saie Beauty to a new audience, showcasing that they're a clean brand.
Creative approach:
Minimalist and modern with a clean, cohesive visual identity.
The process
Final deliverables!
