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Girls on the Run Campaign
Client: Girls On The Run | 2023 | Promotional materials
Project objective: Create promotional materials to interest adult volunteers in signing up to be a coach.
Co-created with: Tatum Nyhius
Intended audience:
The intended audience is millenial women.
Key insights:
Most do not know what Girls on the Run is, how to get involved, or what being involved looks like.
Big idea:
Our big idea was to market being a coach in a way that aligns with GOTR branding. To fully lean into the "girly" part of the brand.
Creative approach:
The creative approach took the form of a diary, sketchbook, and journal style to reflect personal expression and authenticity.
The process
Final deliverables!
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